Starting July 1st Google Analytics will become inactive and all the reporting will be switched over to GA4.
What does this mean for you? As long as you start preparing now it shouldn’t be a cause for worry at all. With this migration you will have to convert your conversions into GA4, import your presets, and familiarize yourself with the new interface.
Google Analytics 4 is very user friendly and allows clients to easily create data sets and metric graphs that lead to more informed and calculated decisions. This is yet another tool in your advertising arsenal that you cannot ignore. If you have any questions or need help with this migration don’t be afraid to reach out to us.
-Thanks For Your Time.
