Account Management
We at Lone Antler understand the power of effective digital marketing in today’s highly competitive landscape. Our primary focus is on delivering exceptional account management services, ensuring that your digital advertising campaigns are optimized for maximum performance and return on investment. With our expertise in platforms such as Google Ads, Facebook/Meta Ads, and Microsoft Ads, we craft tailored strategies, conduct thorough audience research, and implement data-driven optimizations to drive measurable success.
ADJUSTABLE CAMPAIGN FRAMEWORK
Building an account that can be throttled and easy adjusted. Striated campaign structure allowing for strategy shifts and goal revision.
From Seasonal Pushes, Product Specific Campaigns, Event Marketing, And More.
Predicated on exhaustive keyword lists to cover what terms you want to show up for or blot out your competition with. Sitelinks should be used in tandem with search ads to ensure you are maximizing your screen real-estate.
Ads that rely on good core assets mixed with specific ad copy. These should be paired with strong audiences and quickly become a stable base for any ad account.
This is your megaphone. Video is a great medium to blast out your message and broadcast to a wide range of clients. Though you may not convert as highly these are low cost views that are great for awareness.
If you have a brick and mortar location and are looking to drive foot traffic local campaigns are a great way to convert online traffic to clients in store.
Shopping campaigns take up a massive amount of screen real-estate on mobile and desktop. Pulling in a feed that you can adjust and filter this is a great way to get your physical products in front of clients.
Performance Max is all of these campaigns wrapped into one. It uses data learning decisions and algorithms to determine what tool to use to serve prospects. The integral step is setting this up to have proper parameters, goals, and audience segments.
Audience Cultivation
From The Vine
Audiences are tiered lists comprised of segments. Within those segments are comprehensive directories of search terms, app users, demographic info, etc. These are fine systems that when layered allow us to hone in on a sculpted, targeted group.
Determine Your Signal
Layered Lens Approach
Outlining the intended audience
- Competitor site lists- retarget web visitors
- Location-based- utilizing geo to hit certain markets or locales
- Building audiences for specific market segments
- Taking current customer database
- Downloading customer list to make similar and retargeting lists
IN HOUSE CREATIVE SUITE
Ad Design & Development
Augmenting Designs + Highlighting Product/ Services To Drive Customer Engagement/ Interaction.
Coop Compliant
Accustomed To Ansira Policy And Assisting Clients With “In-Page” Assets.
Video Editing
Fully Versed In Content Creation To Drive Messaging To Prospective Buyers.
Certified Drone Pilot
Legally Certified FFA Drone Pilot. Cinematic Shots With A Bird’s Eye View.
Ad Design & Development
Augmenting Designs + Highlighting Product/ Services To Drive Customer Engagement/ Interaction.
Coop Compliant
Accustomed To Ansira Policy And Assisting Clients With “In-Page” Assets.
Video Editing
Fully Versed In Content Creation To Drive Messaging To Prospective Buyers.
Certified Drone Pilot
Legally Certified FFA Drone Pilot. Cinematic Shots With A Bird’s Eye View.
VARIED VIDEO
Your customers will view, interact and respond to video content.
- Short form
- Single concept
- Vertical and Horizontal
- Retargeted Across Multiple Platforms
Reels, Shorts, & Stories
Easily digestible feature-specific, horizontal, short, videos designed to capture the attention of your customers.
LOCAL
Customer Experience
Easy and convenient to take action. Whether a brick and mortar location or a digital marketplace clients should be welcomed and unimpeded.
Brand Awareness
Local marketing is generally more impactful and customized to the local user experience; leading to higher brand retention.
Builds Community
Customers become neighbors, businesses become trusted friends.
Cultivates Audience
Audience data can be used repeatedly across multiple campaigns.
DATA
Strong Signals
Audience signals are a strong predictor of high in-market engagement. Being able to flush these out in a meaningful way is paramount.
Algorithmic
With machine learning, ai, and search algorithms we are now able to produce robust audiences that are tailored to your clientele.
Automate
Data-driven decisions are made automatically and categorically.
Accessible
Tools are readily available to harness and utilize marketing data
